

Peak Performance
Team Coaching
​Award-Winning Fitness Expert, 30-time Boston Marathon Finisher, 12-time Ironman Triathlon Finisher and Bestselling Author Jonathan Roche will guide your team in Unlocking the Team's Full Potential!
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Jonathan is a Peak Performance Coach for Professional Athletes (NFL, NBA, PGA, MLB and NHL), College Athletes, CEOs and other business leaders. He has also served as the Peak Performance Coach for the University of Arkansas Men's Basketball Team since July of 2024 (they reached the Sweet 16 in March of 2025 after fighting through an injury-filled season).
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Peak Performance Team Coaching is great for Professional and College Sports Teams that want their team members to have a competitive advantage as they are coached by one of the top Peak Performance Coaches in the World.






Jonathan coaches Athletes, Executives and Leaders from numerous professional sports leagues, colleges and companies including:













Jonathan Guides his Coaching Clients and Teams in 3 Key Ways:
1) Building and Sustaining a World-Class Mindset
2) Optimizing your Habits
3) Elevating their Leadership
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This leads to 4 Key Results for Team Members:
1) World-Class Performance (both athletically and personally)
2) Beating their Real Competitors (their Negative Voice and their Prior Self - not other athletes)
3) Achieving Healthy Longevity through Injury-Avoidance (ideally positioning each athlete to 3X the league average for their professional career)
4) Unlocking Their Full Potential
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Each coaching call is focused on Jonathan equipping your team with new tools and strategies to control their mindset, optimize their habits and elevate their leadership.​
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In addition, each team member utilizes the Performance Optimization System that includes 40 Key Habits (16 Mindset Habits, 6 Exercise Habits, 6 Nutrition Habits, 6 Sleep Habits and 6 Healthy Longevity Habits). Team members takes their score each week on their phone (it takes 4 minutes) to ensure that they are treating their body and mind right to optimize athletic performance.
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Here are 4 Examples of Powerful Team Coaching Calls:
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1) Preparation is Everything!
Confidence is nothing more than indication of preparation!
Pressure is nothing more than an indication of a lack of preparation!
"Preparing to win is more important than your will to win." - Coach Krzyzewski (Duke Basketball)
2) Embrace Discomfort!
Your relationship with discomfort will determine how much of your potential you reach! When you embrace and intentionally train in discomfort you become comfortable being uncomfortable and that makes you unstoppable.
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3) Know Your Real Competitors!
The team you play is the 4th level of your competition. When you know your Real Competitors you can take them on and win.
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Here are your Real Competitors:
1) Your Negative Voice (your inner-critic)
2) Your Prior Self
3) Your Cell Phone (over-usage leaves athletes cognitively depleted)
4) The Other Team
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4) The Most Important Decision of Your Life: Your Voice Choice!
Choosing your Positive Voice over your Negative Voice will lead to you building a World-Class Mindset and Winning the Game Within the Game!
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The goal of Peak Performance Team Coaching is to lead your team members in Unlocking Their Full Potential!​
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Why is Peak Performance Coaching so effective? Talent gets a person on the team and their work ethic gets them in the game. But only a world-class mindset and optimizing their off-court habits will lead to them being mentally lite while they play to then unlock their full potential.
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Peak Performance Team Coaching with Jonathan Roche includes:
• Two days in Person with Jonathan to launch the relationship. He will lead team coaching sessions (1.5 hours each day) and do 1-on-1 meetings with team members outside of your scheduled practices.
• Team Coaching Calls on Zoom (30 minutes per week or 60 minutes every two weeks).
• Access to the Performance Optimization System (40 Key Habits and other powerful tools).
• Coaching Texts with Motivational Videos (Two per week including game days - the game day texts can also be sent to top NIL donors or season ticket holders).
• Team Results Reporting on Key Metrics (40 Key Habits, Mindset, etc.)
• Players can call or text Jonathan anytime (for 1-on-1 support, coaching or guidance).
• Recruiting help from Jonathan. He explains to athletes and their families how Team Coaching positively impacts career length. This leads to marginalizing salaries for Free Agents in Professional Sports and marginalizing NIL for college players.
What is the investment for Peak Performance Team Coaching?
$10,000 per Month (Paid quarterly - cancel anytime)
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Important Notes:
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If you don't think that Jonathan's Team Coaching is the best investment you have ever made in your team then he will give you a full refund at any time (not just for the time left that you have invested in but also for the entire time of him coaching your team).
Why would he offer this? Because he is 100% confident in his coaching and the profound impact it will have on your team. -
Jonathan only coaches six teams per year and four spots are currently filled.
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Here is Jonathan’s full Bio:
Jonathan Roche is an Award-Winning Fitness Expert, Bestselling Author, 30-time Boston Marathon Finisher (running 29 straight to raise funds for Dana-Farber Cancer Institute) and 12-time Ironman Triathlon Finisher. He is also the Founder and CEO of Performance Optimization, Inc. (formerly Breakthrough Health - founded in 2004) and he holds two patents on Personalized Interval Training.
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Jonathan is a Peak Performance Coaching for Professional Athletes (NFL, NBA, PGA, MLB and NHL), College Athletes, CEOs and other leaders from some of the largest companies in the US.
He has also served as the Peak Performance Coach for the University of Arkansas Men's Basketball Team since July of 2024 (they reached the Sweet 16 in March of 2025).
In addition, Jonathan guides Leadership Teams and companies in attaining Peak Performance through Keynote Speaking Engagements!
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Jonathan’s first book (“The No Excuses Diet”, which is an anti-diet book) hit #3 on the Amazon Best Seller List and was featured on The Today Show. His second book titled “12 Key Habits to Thrive” was released in 2022 and is on track to surpass 100,000 copies sold in 2025. Jonathan is currently working on his third book titled "12 Key Habits" that will be released in 2026.
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Jonathan's goal is to sell 100 million 12 Key Habits books by 2035 (not to sell books but to use books as vehicles to positively transform lives).​
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