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Peak Performance
1-on-1 Coaching

Award-Winning Fitness Expert, Bestselling Author, 30-time Boston Marathon Finisher and 12-time Ironman Triathlon Finisher Jonathan Roche will be your guide to Unlock Your Full Potential!
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Jonathan serves as a Peak Performance Coach for Professional Athletes (NFL, NBA, PGA, MLB and NHL), College Athletes, CEOs and other leaders. He has also served as the Peak Performance Coach for the University of Arkansas Men's Basketball Team since July of 2024 (they reached the Sweet 16 in March of 2025).

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Jonathan coaches Athletes, Executives and Leaders from numerous professional sports leagues, colleges and companies including:

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Jonathan guides his clients in 3 Key Ways:

1) Creating and Sustaining a World-Class Mindset (the true battleground and your biggest opportunity)

2) Optimizing your Habits both on and off the court, field, course, ice, marketplace, etc.

3) Healthy Longevity and Injury Avoidance (The goal is for Professional Athletes to 3X the average career length in their league or for corporate clients to thrive for many decades).

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This leads to 6 Key Results:

1) World-Class Performance (both personally and professionally)

2) Taking on and Beating your Real Competitors (your Negative Voice and your Prior Self - not other athletes or other companies in your market)
3) Elevating your Leadership (what Jonathan refers to as attaining World-Class Leadership)

4) Achieving Healthy Longevity and Extending your Career (we don't feel our age, we feel our habits)

5) Having the Most Fun You Have Ever Had playing your sport or in your career

6) Unlocking your Full Potential

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This is all set in motion by you utilizing the patent-pending Performance Optimization System. This system includes 40 Peak Performance Habits (16 Mindset Habits, 6 Exercise Habits, 6 Nutrition Habits, 6 Sleep Habits and 6 Healthy Longevity Habits).  You take your score each week on your phone (it only takes 4 minutes) and report it to Jonathan on your weekly call so that you are accountable.

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Each call is focused on Jonathan equipping you with 2 or 3 new tools and strategies to control your mindset, optimize your habits and elevate your leadership.

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Here are 3 Examples of Powerful Coaching Sessions:

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1) Preparation is Everything!

Confidence is nothing more than indication of preparation!

Pressure is nothing more than an indication of a lack of preparation!

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2) Embrace Discomfort!
Your relationship with discomfort will determine how much of your potential you reach! When you intentionally embrace and train in discomfort you become comfortable being uncomfortable and that makes you unstoppable.

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3) Know Your Real Competitors!
The team you play is the 4th level of your competition. When you know your Real Competitors you can take them on and win.
Here are your Real Competitors:

1) Your Negative Voice (your inner-critic)

2) Your Prior Self

3) Your Cell Phone (over-usage leaves most athletes cognitively depleted)

4) The Other Team

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The ultimate goal is to lead you to Unlock Your Full Potential and to Close Your Potential GAP (the gap between who you are and who you have the potential to be)! 

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Jonathan guides individuals in elevating regardless of what level they have attained prior to coaching.  In fact, the higher the level of success that the athlete or executive has achieved pre-coaching the more impactful Jonathan's coaching will be. This is because the more successful you are in sports, business or life the less external resistance you receive (from your coaches, boss, teammates, etc.). 

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Important note: Jonathan doesn't share the names of any of the professional or college athletes he coaches so that is why you don't see any pictures or names listed on this page. Why? Because he simply puts 100% of his energy and focus into serving his clients  (no social media posts, no pictures, no tickets, no favors, etc.). He just wants to see you thrive and unlock your full potential. Period.

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Why is Peak Performance Coaching so effective?  Most people are not being pushed externally to reach for World-Class. Jonathan has spent 20 years building a system of tools, strategies and tactics that are proven and he keeps you accountable and on track to Unlock Your Full Potential!

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1-on-1 Phone Coaching with Fitness Expert Jonathan Roche includes:

• Weekly 1-on-1 Calls (30 minutes each on a set day and time)
• Jonathan guides you in winning the mental game (the key to reaching your potential) and optimizing your habits by focusing on 2-3 Key Tools or Strategies each week.

There are 4 Coaching Packages to choose from (all calls are 30 minutes):


1) Peak Performance Coaching (6 Months - Weekly Calls) for $7,997: Click here

2) Peak Performance Coaching PLUS (6 Months - Weekly Calls plus Additional Support through Text, Phone and Email and Additional Personalized Coaching from Jonathan (he texts you coaching nudges and quick 3-6 minute motivation videos two days per week) for $9,997: Click here


3) Peak Performance Coaching (12 Months - Weekly Calls) for $13,997: Click here


4) Peak Performance Coaching PLUS (12 Months - Weekly Calls plus Additional Support through Text, Phone and Email and Additional Personalized Coaching from Jonathan - he texts you coaching nudges and quick 3-6 minute motivation videos two days per week) for $17,997: Click here

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Important Note: Jonathan is currently fully booked (he only partners with 40 clients) so if you would like to be added to his Waiting List please send an email using the link at the bottom of this page.

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Here is Jonathan’s full Bio:

 

Jonathan Roche is an Award-Winning Fitness Expert, Bestselling Author, 30-time Boston Marathon Finisher (running 29 straight to raise funds for Dana-Farber Cancer Institute) and 12-time Ironman Triathlon Finisher.  He is also the Founder and CEO of Performance Optimization, Inc. (formerly Breakthrough Health - founded in 2004) and he holds two patents on Personalized Interval Training.

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Jonathan is a Peak Performance Coaching for Professional Athletes (NFL, NBA, PGA, MLB and NHL), College Athletes, CEOs and other leaders from some of the largest companies in the US.  

 

He has also served as the Peak Performance Coach for the University of Arkansas Men's Basketball Team since July of 2024 (they reached the Sweet 16 in March of 2025).

 

In addition, Jonathan guides Leadership Teams and companies in attaining Peak Performance through Keynote Speaking Engagements!

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Jonathan’s first book (“The No Excuses Diet”, which is an anti-diet book) hit #3 on the Amazon Best Seller List and was featured on The Today Show.  His second book titled “12 Key Habits to Thrive” was released in 2022 and is on track to surpass 100,000 copies sold in 2025.  Jonathan is currently working on his third book titled "12 Key Habits" that will be released in 2026.

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Jonathan's goal is to sell 100 million 12 Key Habits books by 2035 (not to sell books but to use books as vehicles to positively transform lives).​ 

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Contact

Peak Lock-In, Inc.

357 Gannet Road, Suite 53

Scituate, MA 02066

© 2025 by Peak Lock-In, Inc. 

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