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Optimization Academy
at Beautiful Lake Willoughby in Vermont

(September 26-29, 2024)

3 World-Class Optimization Experts will guide you
in 3 Life-Altering Focus Areas:

1) Brain Optimization

2) Mindset Optimization

3) Lifestyle Optimization

You will leave Vermont transformed and with 
a Personalized Optimization Plan to 
achieve and sustain Peak Performance Lock-IN!


Peak Performance Lock-IN is a state of being at your absolute

best physically, emotionally, spiritually and mentally so that

you can thrive both personally and professionally! 

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Take 3 days in Vermont to focus on yourself, your health, your longevity and your happiness!

This can be your Final Attempt (ever) at Cracking the Code on what has held you back from Achieving your Full Potential (including dropping weight for good) and Thriving!

Here are your 3 Optimization Experts who are specialists and world-class in Mindset, Brain and Lifestyle Optimization:

Mindset Optimization: Jonathan Roche

Jonathan Roche is an
 Award-Winning Fitness Expert, Bestselling Author, 12-time Ironman Finisher and 28-time Boston Marathon Finisher. He is also the Founder and CEO of Breakthrough Health and he holds two patents on Personalized Interval Training.

Jonathan is a Peak Performance Coaching for Professional Athletes, CEOs and other leaders from some of the largest companies in the US.  In addition, he guides Leadership Teams and companies in attaining Peak Performance through Team Coaching Calls and Keynote Speaking Engagements!

Jonathan’s first book (“The No Excuses Diet”, which is an anti-diet book) hit #3 on the Amazon Best Seller List and was featured on The Today Show.  His second book titled “12 Key Habits to Thrive” was released on 5/23/22 and is on track to surpass 100,000 copies sold by the end of 2023.  Jonathan is currently working on his third book titled "12 Key Habits to Close the GAP" that will be released on 5/6/24.


Brain Optimization: Eric Collett

Eric Collett, Principal & CEO of A Mind For All Seasons, LLC, is a nationally recognized speaker, consultant and dementia expert, a licensed ALF administrator, and teaches about dementia at the college level. Eric passionately believes that lifelong learning is a key to finding powerful new solutions to significant challenges and has worked since 2000 to change lives through innovative dementia care techniques and leadership strategies.









Prior to starting A Mind For All Seasons, Eric worked in traditional assisted living as a program director and executive director for 9 years, then spent almost seven years as the Executive Director of a memory care community where he developed innovative approaches to person-centered care that made a significant difference in how persons living with dementia experience the world. Eric has served on the board of the Idaho Healthcare Association and currently chairs the education committee. He previously served as a board member and chairman of Alzheimer’s Idaho, a 501(c)(3) nonprofit.

As a public speaker and trainer, Eric has taught thousands of students, nurses, social workers, CNAs, administrators, families, and many others how to understand and interact with persons living with dementia. Eric currently teaches as an adjunct instructor in the Department of Community and Environmental Health at Boise State University and as an instructor at the College of Western Idaho.

Lifestyle Optimization: Tommy Breedlove

Meet Tommy Breedlove, the Wall Street Journal and USA Today Best Selling Author of the Book, “Legendary” and the founder of the Legendary Life Movement.… A movement that empowers driven people to be Pros in Leadership, Business, Mindset, & their Relationships. Tommy challenges high achievers to stop chasing the Ghost of “More” & “When” and lean-in to the Legendary leaders, spouses, and humans they were born to be.



As a Premiere Leadership, business, relationship, and mindset coach who is a regular featured keynote speaker at global events, Tommy started his 20-year corporate career at one of the largest financial consulting firms in the world, and eventually became a shareholder, the International Practice Leader, and a member of the board of directors for one of the largest public accounting and financial firms in the southeast U.S.

At the top of his career, Tommy experienced a transformational moment inspiring him to walk away from the corporate world to change his life and follow his true calling.


Tommy now serves clients and audiences everywhere by empowering them to build and live Legendary Lives. He guides people to discover a life of significance without compromising their drive or ambition. The simple tools he shares shows them how to work in their zone of brilliance, obtain financial confidence, and live with meaning and balance. The goal is to help everybody to become the person they’ve always wanted to be.


When Tommy isn’t speaking or serving his clients, he enjoys traveling the world, hiking, and spending quality time with his wife and two dogs.

The Academy format is a combination of:

• A Meet & Greet Thursday evening on the beach:

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• Empowering 30-minute Morning Workouts overlooking the lake each morning at 8AM:

• Presentations from Jonathan Roche, Eric Collett and Tommy Breedlove on Key Topics:

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• A Hike (We split into 3 groups - below is the view from the top of the hike):

• Cookouts (Friday and Saturday nights) and a Bonfire (Saturday night) overlooking the lake and mountains:

Here are a few of the Key Topics that will be covered at Optimization Academy:

Topic #1: Embrace this Opportunity to Re-Invent Yourself!

Topic #2: It's time to Achieve Peak Performance Lock-IN and be a World-Class Leader (especially at home)!

Topic #3: The 9 Key Steps to Peak Performance Lock-IN:

Voice Choice (Choosing your positive voice
over your negative voice) -> Focus  -> Thoughts -> Actions (Habits) -> Results -> Self-Worth -> Confidence -> Leadership -> Positive Impact

Topic #4: Create your Peak Performance Lock-IN Roadmap (a Personal and Detailed Plan of Action that lists all the key habits that will fuel Peak Performance Lock-IN - exercise, sleep, water, nutrition, mindset, positive content, personal development, etc.)


How powerful are our Academy experiences?  All participants that attended Peak Performance Academy 4 in 2023 signed up
and paid in full to attend Peak Performance Academy 5 in 2024 by the end of the last day of Peak Performance Academy 4.

When:  Thursday 9/26/24 (the Meet-and-Greet is from 6-8PM) through Sunday, 9/29/24

• Lunch will be provided Friday, Saturday and Sunday.

Where:  Westmore, Vermont on beautiful Lake Willoughby at Willoughby Haven (2 hours from Burlington Airport and 3 hours from Boston).  Willoughby Haven is Jonathan's family's 4-acre private property with a 400-foot private beach with breathtakingviews of the lake and mountains.  He wrote most of his second book "12 Key Habits to Thrive" at this special place and is writing most of his third book "12 Key Habits to Close the GAP" there as well.  

Number of Participants: Limited to 50. 

Accommodations:  Please note that Accommodations are not included in your Academy fee.  See below for options.

Airport:  Lake Willoughby is a 2 hour ride from Burlington Airport so you will need a rental car or meet up with other participants (this is what many participants have done in the past) and share a ride or car.  The ride is absolutely beautiful as it is through rolling mountains.

Cancellation Policy:  If a family situation comes up or you have an emergency you can defer to the following year's Academy (the cut-off for this is up through 60 days prior to the start of Optimization Academy). 

Guaranteed Satisfaction Policy:  If you don’t think that the Optimization Academy was the best money you have ever invested in your health then you can request a full refund at the end.  No questions asked.

Fee: $5,997 Per Person

VIP Day (Spend a Bonus Day with Award-Winning Fitness Expert Jonathan Roche)


Spend the day with Jonathan on Thursday, September 21st prior to the official start of Academy that evening (the Meet & Greet starts at 6PM).


What is the VIP Day?


It starts at 10AM and it will include a catered lunch and will end at 4PM.  Our VIP group will spend the day going through Jonathan’s third book ("12 Key Habits to Close the GAP" - that will be released on 5/6/24) and mapping out your Healthy Longevity Plan.  All but two participants at Peak Performance 4 in 2024 took part in VIP Day and they loved it.


VIP Day is not Jonathan doing a presentation.  It's the VIP group sitting and overlooking the lake and mountains as Jonathan guides you through the 12 Key Habits from his third book and more-importantly how to implement them immediately in your life.  He will also guide you in creating your Healthy Longevity Plan (remember, we don't feel our age - we feel our habits).


The fee for the VIP Day is $1,997 and if you don’t think it was truly amazing then you can email Jonathan post-Academy and receive a full refund.


Click here for One Academy Spot ($5,997) 

Click here for One Academy Spot including VIP Day ($7,994)


Accommodations:  As noted above, Accommodations are not included in your Academy fee.

There are many other accommodation options around the lake:


• The WilloughVale Inn and Cottages: (1 mile from the Retreat).  Call (800) 594-9102 to book your room or cabin.

• The Vermont Mountain Lake Cottages: (.5 of a mile from the Retreat).  Call (802) 525-3072 to book your cottage.

• Green Acres Cabins: (.75 of a mile from the Retreat).  Call (802) 525-3722 to book your cabin.


• The Burke Mountain Hotel: (20 miles from the Retreat).  Call (866) 966-4820 to book your room (they have 110 rooms).

• You can also use or by searching for Westmore, VT.

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