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Welcome to
Peak Performance Lock-IN!

It's Time to Close the Gap

between Who You Are and

Who You Have the Potential to Be!


Award-Winning Fitness Expert, 28-time Boston Marathon Finisher, 12-time Ironman Triathlon Finisher and Bestselling Author Jonathan Roche will be your guide on your journey to Peak Performance Lock-IN!

Peak Performance Lock-IN is a state of being at your absolute best physically, emotionally, spiritually and mentally so that you can thrive both personally and professionally!

Where are you (Personally and Professionally) on the Peak Performance Ladder? 


Here are the 7 Key Habits to Peak Performance I just covered while doing a Keynote at the Mastermind Summit in Las Vegas (on 6/8/23):


  1. No Regrets: Live in a way that enables you to not have regrets at the end of your time here on earth. 

  2. Nail Your Voice Choice: Choose your Positive Voice over your Negative Voice.

  3. Know Your Real Competitors: Your top competitors is your Negative Voice and your second competitor is your prior self.

  4. Earn Your Awesome: Focus on your energy and how that impacts you, your family, your team, etc.

  5. Get Comfortable being Uncomfortable: When you become comfortable being uncomfortable you become unstoppable.

  6. Relentless Gratitude: Gratitude and stress are inversely related and gratitude impacts your happiness and your ability to connect with and serve others.

  7. Live like a Professional Athlete: Be in a perpetual state of nurturing yourself mentally, physically, spiritually and emotionally.

Here are the 8 Levels of the Peak Performance Ladder:

  • World-Class Master Guide (You are a World-Class Guide who is focused on mentoring, leading and guiding others in becoming World-Class Guides)

  • World-Class Guide (You are intentional about guiding others - your family, teammates, clients, community, etc. - up the Peak Performance Ladder)

  • World-Class

  • Elite

  • Great

  • Good

  • OK

  • Not Good


Your ability to scale up the Peak Performance Ladder is tied directly to your mindset and the daily habits that support you winning the mental game!


The programs Jonathan Roche and his team offer all guide participants on their journey to Peak Performance Lock-IN!  We hope we are blessed to serve you.

Jonathan's Ironman USA Photos - 7-08 004
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Here is Jonathan’s full Bio:


Jonathan Roche is an Award-Winning Fitness Expert, Bestselling Author, 28-time Boston Marathon Finisher (running 27 straight to raise funds for Dana-Farber Cancer Institute) and 12-time Ironman Triathlon Finisher.  He is also the Founder and CEO of Breakthrough Health and he holds two patents on Personalized Interval Training.

Jonathan is a Peak Performance Coaching for Professional Athletes, CEOs and other leaders from some of the largest companies in the US.  In addition, Jonathan guides Leadership Teams and companies in attaining Peak Performance through Team Coaching Calls and Keynote Speaking Engagements!

Jonathan’s first book (“The No Excuses Diet”, which is an anti-diet book) hit #3 on the Amazon Best Seller List and was featured on The Today Show.  His second book titled “12 Key Habits to Thrive” was released on 5/23/22 and is on track to surpass 100,000 copies sold by early 2023.  Jonathan is currently working on his third book titled "12 Key Habits to Close the GAP" that will be released on 5/6/24.

In 1995 Jonathan weighed 224 pounds and was wearing size 38 pants when his Dad (who was obese) died of Cardiac Arrest.  Jonathan dropped 40 pounds over the year after losing his Dad and has kept it off for 27 years. 

Jonathan's goal is to sell 100 million 12 Key Habits books by 2033 (not to sell books but to use books as vehicles to positively transform lives).

Breakthrough Health’s mission is to positively transform 100 million lives by 2030 through the company's patented behavioral change system.  To learn more about Breakthrough Health please go to

The No Excuses Diet - BOOK COVER - FRONT
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